Mascara
Mascaras are pigmented preparations for application to the eyelashes to make them look darker and longer and to make the whites of the eyes look brighter by contrast. Old-style mascara was applied from a cake, using a wetted brush, but this practice was not entirely hygienic and has almost disappeared. Modern mascaras are a smooth viscous cream. Some contain fibres to produce an apparent lengthening of the lashes.
Mascaras enhance both upper and lower eyelashes, providing options to darken, thicken, lengthen, color, curl and add volume. Mascaras are available in water-resistant, waterproof and volumizing formulas. The most prevalent type of mascara consists of a liquid in a tube with an application brush.
Benefits of Mascara
Smudge Resistance and Longevity
Mascarais renowned for its ability to resist smudging. The tubes bind to the lashes and do not smear around the eyes, making it perfect for long wear throughout the day or during humid conditions
Easy and Safe Removal
Unlike traditional mascaras, which may require special removers, mascaraslides off easily with warm water, reducing the risk of irritation and making it ideal for sensitive eyes or contact lens wearers.
Precision Application
Many tubing mascaras come with specially designed wands that enhance application. For example, slim brushes are excellent for detailed work, allowing users to reach the roots of the lashes for a defined look
Innovative Brushes
The shape of the mascara brush can significantly impact the final effect. Tubing mascaras often feature unique brush designs, such as cone-shaped or hourglass brushes, that aid in evenly distributing the product, enhancing both the volume and length of the lashes
Types of Mascara
Like waterproof mascara, smudge-proof mascara doesn't transfer. The difference is that you don't need an oil-based makeup remover to take it off.
Lash-Lengthening Mascara
Lengthening mascara extends short eyelashes, thanks to polymers that bind to the tips of your lashes.
Volumizing Mascara
Volumizing mascara adds plumpness to the circumference of your eyelashes with silicones, polymers and waxes.
Curling Mascara
For those looking for a gravity-defying look, curling mascara contains a type of polymer that lifts your eyelashes by contracting when applied.
Waterproof Mascara
No one wants to worry about their eye makeup running if they get caught in the rain or have a good cry. Waterproof mascara prevents the dreaded raccoon-eye look.
While it may seem that these two categories speak for themselves, there is more to them than just how well they hold up against a thunderstorm.
For starters, washable mascaras are made with a higher water content, so they are easier to remove. Washables tend to be more flexible on the lashes, which means they’re better for the health of your lashes (if you think lash health isn’t a real thing, then you’ve never had the not-fun problem of losing lashes).
The alternative, waterproof mascaras, tend to dry down and bind lashes together, which can sometimes cause pulling at the root and lash loss. Washable formulas have a little more give to them, and allow the lashes to move freely and independently of one another when touched, or when they make contact with the lens of your glasses or someone else’s face. Finally, washable mascara can be removed using just water, though any sort of makeup remover is recommended.
The downside to washables is that, because they don’t dry down fully, they can leave dark marks of product on your lower eyelid and smudge around your eyes. It’s not the end of the world, but I avoid washables for this reason.
Waterproof mascaras have a lower water content, and some contain none at all, making them last through sweat, rain, tears, or dampness of any sort. They’re not bulletproof, though. I only wear waterproof, and I’ll still notice little black marks around my lower lid from time to time. But any marks from a waterproof mascara are much lighter and less noticeable compared to smearing from washables and often look like a shadow rather than a smudge.
What is Mascara Made Of?
Parabens
Parabens are often used in mascara as preservatives to keep bacteria at bay and make mascara last longer. The problem with parabens is that they’re a known endocrine disrupter—they mess with your body’s hormones and have been linked to cancer. Since you won’t be using your mascara for more than 3 months anyway, you really don’t need these harmful puppies in your product.
Other Preservatives
Other harmful preservatives often found in mascara include Formaldehyde, a known carcinogen, Imidazolidinyl Urea, a releaser of formaldehyde, and Thimerosal, a mercury-based element. Mercury is readily absorbed through the skin and considered particularly toxic to the developing brain during pregnancy, infancy, and childhood.
Allergens
Everyone’s skin reacts differently to different ingredients but there are a few that have widespread negative effects. Common ingredients in mascara including Diazolidinyl Urea and Formalin can cause allergic reactions such as inflamed and irritated eyelids, dry and itchy eyes, and skin rashes. Considering the whole point of mascara is to make your eyes look brighter and more awake, reddened skin and puffy eyelids shouldn’t be part of the results package.
Synthetic Colorants
Mascara wouldn’t be mascara without the dark tint it gives our lashes, but how the formula gets that desirable pigment is important. Many formulas use synthetic dyes or even tar from coal to give mascara its color and darken lashes. The compounds can be downright dangerous, though. Coal tar contains heavy metals that are harmful to health (they’ve been linked to diseases such as Hodgkin’s and cancer, as well as severe allergic reactions) and synthetic colored dyes can be toxic and cause irritation. Aluminum powder is also used to give mascara its color but is a known neurotoxin and severe allergen. With the rising trend of colored mascara, it’s even more important to be on the lookout for these ugly compounds used to create color.
Shady Conditioners
Also called Vitamin A Acetate, Retinyl Acetate is a known reproductive toxicant as classified by the FDA. So, why is it in mascara? It’s known to be an effective moisturizing ingredient, but there are better ways to go about conditioning your lashes than that, so stay away. Another popular conditioning ingredient used in mascaras is Propylene glycol. This ingredient is also toxic and a known allergen to boot.
Synthetic Fragrances
You probably already know that “fragrance” on an ingredient label is a red flag. And, yes, fragrances are used in mascara, often to give it a signature scent or to cover up the scent of other ingredients. Synthetic fragrances can hide any number of harmful chemicals, so it’s just safer to say “no”.
How Long Does Mascara Last on Your Eyelashes?
Now that you know how long mascara lasts with regular use, you may be wondering how long it lasts when actually applied to your lashes.
Regular mascaras can last on your eyelashes for four to six hours on your lashes without smudging, but sweatproof and waterproof mascaras should stay on your lashes much longer.
Those products are typically formulated to last for 12 to 18 hours. A handful of waterproof mascaras even promise 24 to 36 hours of wear.
However, there are a bunch of factors that can cause your mascara to smudge after a few hours, including the following:
Oily Eyelids
Excess oil from your eyelids is one of the most common culprits behind smudged mascara.To avoid this, it’s important to properly cleanse your face before applying mascara to get rid of any excess oils from your skin. Also, putting on primer and using oil-control makeup can lessen the possibility of smudging due to oily eyelids.
Heat and Humidity
Your environment can also affect how long mascara can last on your eyelashes.Humidity can cause you to sweat, which can smudge your mascara or even take it off completely.
Lack of Eyelash Prep
It’s not just your face that needs prepping before you put on makeup. To improve how long mascara lasts, you’ll also have to prep your eyelashes.
How to Apply Mascara
Mascara should be one of the last products added, so apply your eyeshadow and liner before you put on your mascara.
Curl Your Lashes
Hold the lash curler at the base of your eyelashes and gently press it closed on your lashes. Release and move the curler up your lashes, then repeat a third time. It's important to do this step prior to applying mascara to avoid the curler sticking to your lashes, which can lead to lash loss.
Apply Eyelash Primer
Eyelash primer gives your mascara staying power.
Apply Mascara to Your Upper Lashes
Pull the wand out of the tube and gently wipe off the excess mascara at the top. Don't pump the wand up and down in the tube, as that causes clumping and drying. Starting at the base of your upper lashes, wiggle the wand back and forth as you swipe upward to ensure your lashes are completely coated.
Apply Mascara to Your Bottom Lashes
Approach your lower eyelashes with care, as mascara easily clumps and flakes when it's applied to these delicate lashes. Hold your mascara wand at an angle and apply just the tip to the roots of your bottom lashes, wiggling the wand gently. For more control, use a small lip brush to paint the lower lashes individually.
Dust with Translucent Powder & Repeat Application
While dusting your lashes with a translucent powder in between coats of mascara isn't necessary, some pros like to do this as it adds thickness to lashes and provides additional staying power for mascara. If you choose to do this step, be sure to apply another coat of mascara afterwards to avoid powder-covered eyelashes.
Clean Up Any Smudges
If you see a smudge or two once you've finished applying your mascara, dip a Q-tip or the end of a tissue in makeup remover, then gently dab at the smudges to remove them.
How to Revive Dry Mascara
Place It in Warm Water
Go-to recommendation is to leave your fully closed mascara tube in a mug of hot water to soften the product. It takes around three to five minutes to notice a difference. Make sure to dry the product off with a paper towel to ensure no water seeps through. You can also wrap your product in a warm towel to achieve the same results.
Thin It Out With Saline
Suggests thinning your mascara with a drop or two of a safe medi wash or saline solution. Since these drops are more viscous than water, you don’t have to worry about the solution getting too watery. Once you’ve placed the drops in, roll the mascara between your palms for a minute to warm up the formula.
Add Oil to Your Lashes
"You can brush a light layer of coconut oil or an occlusive (like squalane or castor oil) on the lash line and then brush the wand over it to see if it will soften the product and give a few extra swipes of color," says. While some may suggest pouring the oil directly into the formula, advises against it. "Preferably, you'd add oil to your lashes from the lash line to tip with a fresh, clean spoolie, not to the product itself."
Don’t Pump
Advises against pumping air into the mascara tube and recommends storing it properly when not in use. This will help keep the mascara from drying out. "Dried-out mascara is often a result of exposure to oxygen from pumping the wand in and out and air entering the open container.”
How to Clean Out a Mascara Tube: Steps to Follow
Gather Supplies
At the start, gather all the supplies you'll need to clean out your mascara tube. These include eye makeup remover, dish soap, a small bowl, paper towels, rubbing alcohol, and cotton swabs or Q-tips.
Remove Excess Mascara
Take off the mascara cap and wand, carefully removing any extra product before continuing. If there is a rubber insert in the tube, remove it as well.
Soak the Tube in Makeup Remover
Now, immerse your mascara tube in a bowl of eye makeup remover and let it soak for a few hours or overnight.
Clean the Tube With Soap and Water
After soaking your mascara tube in makeup remover, it's time to clean it with soap and water. Fill a small bowl with warm water and some dish soap. Stir the water until it becomes soapy.
Gently scrub both inside and outside using a Q-tip or cotton swab. Clean the rubber insert separately with soap and water before rinsing everything thoroughly.
Sanitize the Tube and Wand With Rubbing Alcohol
You have to sanitize the mascara tube and wand. To sanitize your mascara tube and wand, you'll need to prepare a small bowl and some rubbing alcohol.
Put some rubbing alcohol in the bowl. Take the cleaned mascara wand and tube, and dip them into the rubbing alcohol, ensuring they are fully submerged.
Once you've finished sanitizing, remove the wand, tube, and rubber insert from the alcohol and place them on a clean paper towel to air dry.
Reassemble and Store
Now it's time to assemble everything and store your mascara safely. Ensure the wand is completely dry before reinserting it into the tube and tightly securing the cap.
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