As consumers' demand for beauty products continues to upgrade, the CBE Supply Chain Exhibition held at the Hangzhou International Expo Center from September 11 to 12 is an important event in the industry. It not only showcases the latest products and technologies, but also provides a window for insight into industry trends.
The "skinification" trend in the beauty industry
"Skinification" is the application of skin care concepts, raw materials and technologies to beauty products such as makeup. This trend reflects consumers' pursuit of healthy, natural, efficient and convenient products. According to Circana data, more and more makeup users are looking for makeup products with skin care effects, and this growing demand has driven innovation and development in the beauty industry.
Innovative products and technologies
Driven by the "skinification" trend, major brands have launched makeup products with multiple functions. For example, the lip balm launched by Lady Gaga's Haus Labs brand not only provides nourishing effects, but also achieves lip plumping effects through peptide ingredients. The concealer product launched by Tula, a brand under P&G, combines ingredients such as algae, niacinamide, and probiotic extracts to provide concealer while improving skin problems.
Sensory experience and neurobeauty
In addition to efficacy, the sensory experience of "skinification" makeup is also valued. The texture of the product tends to be light and flowing, imitating the feeling of using essence, and the use of fragrance has also become an important element to mobilize users' emotions. For example, Too Faced's Holiday Gingerbread Eyeshadow Series brings users a seasonal sensory experience through unique fragrances.
Professional formula and all-round care
Under the "skin-oriented" trend, professional formula upgrades and all-round care have become new development directions. Brands have begun to develop targeted solutions for specific skin problems and groups, while combining internal and external products to provide more comprehensive care solutions.
The role of the CBE Supply Chain Exhibition
The CBE Supply Chain Exhibition held on September 11-12 serves as an industry exchange platform, providing brands and suppliers with the opportunity to showcase the latest products and technologies. Here, industry participants can gain insights into market trends, discover innovation opportunities, and connect with peers to jointly promote the development of the beauty industry.
The "skinification" trend has brought a wide range of innovation opportunities to the beauty industry, while also placing higher demands on research and development. As an important event in the industry, the CBE Supply Chain Exhibition will continue to play a key role in promoting industry development and innovation. With the deepening of interdisciplinary research and application, the beauty industry will usher in more breakthrough progress.
